--- title: "Good integration with the back-end is crucial for an optimal webshop experience — Sping Digital Lab" source: "https://sping.nl/en/insights/good-integration-with-the-back-end-is-crucial-for-an-optimal-webshop-experience/" --- 1. [Home ](https://sping.nl/en/)/ 2. [Blog ](https://sping.nl/en/insights/)/ 3. Good integration with the back-end is crucial for an optimal webshop experience 2 minutes to read # Good integration with the back-end is crucial for an optimal webshop experience Jeroen Verdonk of Sping Digital Lab discusses how smart integration with existing systems helps traditional companies navigate digital transformation while keeping staff engaged. ![Jeroen Verdonk of Sping Digital Lab discusses how smart integration with existing systems helps traditional companies navigate digital transformation while keeping staff engaged.](https://sping.nl/images/posts/goede-integratie-met-de-back-end-cruciaal-voor-een-optimale-webshop-ervaring/00-sping_art_integration.jpg) ## Digital strategy and implementation challenges Many traditional companies are now forced to develop digitally, yet they often struggle to implement their ideas effectively. While websites may appear polished to customers, the backend operations frequently require improvement. ![Financial Dagblad analysis 79 on the future of e-commerce](https://sping.nl/images/posts/goede-integratie-met-de-back-end-cruciaal-voor-een-optimale-webshop-ervaring/01-financieel-dagblad-analyse-79-toekomst-van-de-economie-e-commerce-e1615883329157.png) A key challenge involves integrating new digital solutions with existing systems. According to Jeroen Verdonk, co-founder and director of Sping Digital Agency: “Smart integration with existing back-end systems is precisely what Sping excels at. This saves the customer investments in many new systems and we get the staff better involved.” ## The human element in digital transformation The human dimension must be considered throughout any digital initiative. Features like click and collect offer marketing benefits and customer convenience, but require staff to physically execute these operations in-store. Verdonk emphasizes the importance of inclusive planning: “In practice, this means that we take care of the construction of the website, but also that we sit down with the customer to properly map out where they are now and where they want to go.” ## Building in phases with testing Rather than implementing everything at once, a phased approach reduces resistance and surprises. Organizations should build manageable components and test them internally before full rollout. This creates support for the broader transformation initiative. ## Measuring and optimizing performance Once launched, web platforms enable detailed analysis beyond basic SEO and SEA metrics. A/B testing and response speed measurement reveal optimization opportunities. “For example, properly setting up your web platform can facilitate growth for your company,” notes Verdonk. ![Jeroen Verdonk, co-founder Sping Digital Agency](https://sping.nl/images/posts/goede-integratie-met-de-back-end-cruciaal-voor-een-optimale-webshop-ervaring/02-jeroen-profiel1-01.png) * [E Commerce](https://sping.nl/en/tag/e-commerce/) * [Digitale Strategie](https://sping.nl/en/tag/digitale-strategie/) * [Integratie](https://sping.nl/en/tag/integratie/) * [Webshop](https://sping.nl/en/tag/webshop/) Share: [Back to blog](https://sping.nl/en/insights/) ## Related posts [View all posts »](https://sping.nl/en/insights/) [![How you create a powerful omnichannel experience](https://sping.nl/images/posts/zo-creeer-je-een-krachtige-omnichannel-beleving/00-sping_art_01.jpg)](https://sping.nl/en/insights/how-you-create-a-powerful-omnichannel-experience/) ### [How you create a powerful omnichannel experience](https://sping.nl/en/insights/how-you-create-a-powerful-omnichannel-experience/) Modern customers expect seamless integration across online and offline channels. 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